DIP / DGM
Digital Marketing
SEO, paid ads, content strategy and analytics, taught around live campaign case studies.
1. Marketing FoundationsAudience research, positioning and channel strategy.2. SEOKeyword research, on-page and technical SEO basics.3. Paid AdvertisingSearch and social ad campaigns, budgeting and targeting.4. Content StrategyPlanning and producing content that supports growth goals.5. AnalyticsReading campaign data and reporting on what matters.